You may have noticed that mobile tech giant Brightstar Corp., a Miami subsidiary of Soft Bank Group Corp. is making headlines. The feature story is its recent acquisition of Next Wireless Group and its online platform and brand, Smarter, to sell new and used smartphones, as well as other smart-tech devices.
This powerful acquisition has created a unique e-commerce channel which excels in quality control and competitive pricing, all while revolutionizing the secondhand/pre-owned/used smart-device sector. “The market trend toward the increasing sales of used devices is clear and is only likely to accelerate,” maintains Brightstar CEO Paul Gallant. “By bringing the Smarter brand into the Brightstar family, we will be well placed to lead the market and deliver great value and increased confidence to consumers globally.”
Brightstar is the world’s leading mobile services company for managing wireless devices and accessories. It serves more than 50,000 customers across 100 countries, and processes more than 100 million devices annually. The company has continued to expand steadily since 2014, when it nearly doubled its employee count to 9,000 through both organic growth and acquisitions. It has been named “one of the fastest-growing companies” in its tri-county area, with hundreds of local employees and annual revenues of over $12 billion.
As new smartphone prices rise to nearly $1,000+, so rises the demand for value. Along with providing good-as-new devices at a discount, Brightstar is helping phone buyers find the devices they want by making them available to second-market consumers, internationally.
Warren Barthes, Senior Vice President of Global Ecommerce for Brightstar has implemented a rigorous device grading system and reconditioning standards that will put the slightest consumer doubt to rest. Smarter, with offices in Miami, Dublin and Montreal, sells devices in online marketplaces throughout the United States, Canada, the U.K., Australia, Germany, Italy, Spain, and France.